As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...

“I WAS at a hospital the other night where I think there were actually a few coronavirus patients, and I shook hands with everybody, you’ll be pleased to know. I continue to shake hands and I think it ...

Nudge interventions across the world have been used to try to influence consumers to buy and consume more fruit and vegetables. But which interventions, which take place across many contexts, consumer ...

A research project exploring how nudge theory can influence ultra-low flushing toilet usage in communal washrooms by implementing Internet of Things devices, has potential for improving sustainability ...

The author acknowledges funding from the Dutch Research Council (NWO), Grant 016.VIDI.185.017. Suppose you are in a pub with friends. You drink a few beers, have a good time, and head home. The ...

Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...