If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

PPC.co today announced the release of its advanced pay-per-click (PPC) strategies designed specifically for cybersecurity companies, including SaaS vendors, ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...