GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...

Periodontal disease is a prevalent global dental health issue that significantly affects a large number of individuals. This severe gum infection damages the soft tissue and erodes the bone supporting ...

How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Using toothpaste made with fluoride is the key to ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...