If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

It's time to retire the rules-based approaches that bucket people according to what marketers think and observe. From text and images to video and avatars, artificial intelligence has become the ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

NEW YORK--(BUSINESS WIRE)--Monetate, the worldwide leader in personalization, today announced the availability of the 2017 Personalization Development Study, its first annual study that benchmarks the ...

Nosto, a provider of ecommerce personalization and artificial intelligence (AI) tools for retail, today launched Content Personalization, Segmentation, and Insights as enhancements to its platform.

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...

This is the third of five articles co-written by Sandra Thomas-Comenole and Frank Belzer on the "New Travel Consumer". The articles in this series delve into the concept of how COVID-19 and the ...