Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Prescriptive analytics is nothing short of automating your business. This was the silver lining as we explored the complexities of prescriptive analytics in our guide. While a lot of that complexity ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Nasheb Ismaily is a seasoned big data and cloud software engineer. He currently works for Cloudera as a senior solutions engineer. As federal agencies grapple with increasing demands to meet the ...

In today’s consumer-centric retail and fashion market, data is king. And retailers and brands generate a lot of it. From sku-level product information to point of sale data, the numbers can help ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

Now and then, a terrific story falls through the cracks. But sometimes the topic is worth fighting for. That's the case when it comes to prescriptive analytics. Analyzing the data is one thing. Taking ...