In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

AUSTIN, Texas, Feb. 10, 2026 /PRNewswire/ -- Growth Channel and Speedeon announced a new partnership enabling advertisers to ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

So many dog breeds, so little information on targeting their owners! That was an issue the IAMS marketing team -- and Starcom -- faced when developing the company's programmatic strategy, according to ...