Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...