Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

There's a disturbing pattern called “surveillance pricing." ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

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Part of the new Starbucks Rewards program revamp includes the ability to keep your stars — a feature customers have been asking about for years.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Once-simple programs have become convoluted shadow currencies for carriers like Delta, American and United, leaving loyal flyers working harder to land deals. Airline rewards programs were once fairly ...