Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping. ‘Walmart Land’ is one of two new ...

Walmart launched two new immersive experiences in the metaverse megaplatform, Roblox. Called Walmart Land and Walmart's Universe of Play, the spaces offer interactive content and entertainment. The ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics. SEANA SMITH: Shares of Walmart and Roblox ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...