Exercising too much self-control may be counter productive and could hinder performance in athletes and sports people, research suggests. UK scientists have found that hockey players who strived to ...

Neuroticism may moderate the relationship between certain personality traits and self-control, and the interaction effects appear to differ by the type of self-control, according to a new study.

Finding self-control can be a struggle for many. Here’s how to fight impulsive decision-making and live by your true values. Self-control can feel like an uphill battle. Whether it’s resisting the ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...