Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

Ever set a goal with the best intentions, only to find yourself losing steam a few weeks in? You’re not alone. I’ve been there too – staring at a half-finished to-do list, wondering where my ...

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

One of the curious disparities among people reporting a desire for a better life is the small percentage who set actual goals to make their lives better. This disparity is difficult to understand ...