The logical question for a clothing company signing up a professional tennis player is simple: Can that affiliation translate into sales? Over the course of two hours during last year’s US Open, Uomo ...

In the not-too-distant future, you’ll be able to walk into a Niketown store, buy a Tiger Woods-branded golf shirt and, when lining up your shot on the fairway, hear Woods’s voice gently suggesting a ...

According to a report published in 2011 by Global Industry Analysts, the sports and fitness clothing market is flourishing. Projected to reach $126.3 billion by 2015, sports clothing sales are being ...

Add Yahoo as a preferred source to see more of our stories on Google. Save up to 60% with the Sport Chek Cyber Sale. If you're on the hunt for summer deals, don't miss Sport Chek's latest sale — but ...

For a continent that has consistently produced the world’s best long-distance runners and where football is the most popular sport, few homegrown sportswear brands would have dared before to challenge ...

Every winter, there seems to be a wider assortment of designer ski clothes and snowsports swag; it’s safe to say skiing has become more fashionable than ever. In addition to the stylishly savvy winter ...

The chief executive of All Women’s Sports Network — the first 24-hour sports network dedicated exclusively to women's sports — believes the channel will cause new industries in the kingdom to “explode ...