Zahi Fayad is leading a Digital Twins study investigating how our health data can be put to better use to help us live ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

From step counts to sleep scores, the pursuit of self-optimisation can backfire, leading some to lose joy in the very ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

From smart wearables like the Apple Watch or Garmin trackers to the celebrity-sported Oura ring and trendy WHOOP strap, health tech has come a long way from just tracking your steps. "There's lots of ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

Last mile delivery has emerged as a critical battleground for businesses striving to meet customer demands with speed, efficiency and precision. As consumers continue to embrace the convenience of ...

Back in 2016, Mobalytics wowed the judges at Disrupt SF with its data-based coach for the exploding competitive gaming world, winning the Startup Battlefield. The company is building on the success of ...

In a new study led by Children's Hospital of Philadelphia (CHOP), researchers found that novel eye-tracking metrics can help properly identify concussion-related vision disorders, a common phenomenon ...