With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

After getting Apple fined by the French government over antitrust allegations, advertisers hoped to get App Tracking Transparency tools changed or removed, but a court has ruled in Apple's favor.

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

The problems behind Meta's slump—TikTok and Apple's App Tracking Transparency—aren't going away anytime soon. Apple’s newest ad perfectly visualizes how App Tracking Transparency stops companies from ...

The problem of bias is one of the potential pitfalls of creating a healthcare price transparency tool. If the tool is offered by an insurer or a hospital, consumers might not trust that the data is ...

Microsoft today announced two transparent, consent-first initiatives that it says will help restore user trust in Windows.