A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...