Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

Unity Software Inc. shares fell in the extended session Wednesday after the game-engine and app-monetization company’s outlook fell short of Wall Street estimates on a weak mobile-ad market. Unity ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...