User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

The genesis of a memorable user experience and the spark of its creation is quite hardly a linear process. In our own design agency, we have uncovered that flexibility and agility truly bring forth a ...

Today, businesses are creating better user experiences by integrating AI technologies into their UX design. This often leads to higher customer satisfaction and competitive advantage in the market.

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics you should keep an eye on. Brands want their customers to have the best user experience (UX) ...