Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before its 10 th annual Prime Day sales event kicks off on July 16. Rufus ...

I'm trying to apply an individual BIOS update to many servers. In the old days, I'd use Rufus to make a USB stick bootable, copy the BIOS update file to it, walk to the server room, plug it in, boot ...

Meet Rufus, Amazon's newly launched shopping assistant powered by artificial intelligence (AI), designed to answer your shopping questions and help you buy more. Rufus launched as a beta version on ...

Amazon's Rufus chatbot, launched in August 2025, has become a significant tool for shoppers, with CEO Andy Jassy claiming it could generate over $10 billion in annual sales.

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence ...

Microsoft has been making it tougher and tougher to perform a clean install of Windows without a Microsoft account. And it’s about to get even harder. Windows 11 22H2, which is set to roll out later ...

Last month, Amazon announced that it'd launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days' delay, the company began to roll out Rufus to early ...

Amazon on Thursday unveiled Rufus, a new shopping assistant powered by generative artificial intelligence (AI) that can answer customers’ questions and make recommendations based on their preferences ...

When installing a fresh copy of Windows 10, you typically use a USB flash drive to launch the "Windows Setup" wizard to continue with the installation process. However, on a device that has a Unified ...