The whole point of doing an influencer campaign is to "influence" people into liking your brand and buying your product - not piss them off. One soda company’s PR campaign had people poppin' off ...

Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign that involved sending massive, neon-colored vending machines ...

WASHINGTON – A small red vending machine, tucked away in a corner of the United States Botanic Garden’s gift shop, captivated passersby on a recent humid Sunday afternoon. Two young women stood in ...