Think about the last professional video you watched—a commercial, a music video, a film trailer. Beyond the cinematography and editing, you probably noticed something else: the effects and transitions ...

Visual effects software developer The Foundry, which has worked on films such Avatar, The King's Speech, 127 Hours and Black Swan, is branching into the advertising sector with the launch of HIERO.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...