The ability to visualize faces, objects, landscapes, or even scenes from the past exists on a spectrum. While some can picture the layout of a city in minute detail and mentally walk through it, ...

Recent studies have explored the dynamic interplay between ocular behaviour and the retrieval of visual memories. Notably, eye movements observed during mental imagery often reflect the patterns ...

When you picture a map in your mind, your brain uses different pathways than when you actually look at one. In a study on spatial attention, participants recalled the map of France and judged which ...

Researchers have examined viewer responses to images of distressing and neutrally decorated masks and whether personal life history, particularly past experiences of trauma and difficulty, affected ...

The human visual system is a dominant part of the brain’s processes and navigation of the world. To better understand an aspect of this system, researchers from Drexel University’s College of Nursing ...

Visual imagery—the ability to mentally summon the image of a landscape, a person, or an object that is not directly observable—varies greatly in intensity from one individual to another. Some people ...

New research has revealed that people with the ability to visualize vividly have a stronger connection between their visual network and the regions of the brain linked to decision-making. The study ...

In visual advertisements, the imagery that accompanies the actual pictures of a product is extremely important. Multiple studies and surveys have shown that these images can help evoke specific ...