Aspiring thought leaders often stress over the idea of not being able to produce enough original content to satisfy the needs of their community. It can seem like an unrealistic goal to produce fresh, ...
It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in ...
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content, and 54% feel ...
Over the past several years, curation has become one of the biggest topics in advertising. Brands and agencies now spend 66% of the $150 billion+ open exchange programmatic media market in curated ...
In his opening keynote at IBC 2024, behavioral expert Thimon de Jong compared gauging the “impact of AI on everything” in 2024 to assessing the impact of the World Wide Web in 1997. “We are in 1997 ...
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to ...
AI-driven content curation is fast becoming a cornerstone of the entertainment industry. With more platforms than ever before and thousands of titles to choose from, personalised recommendations ...
Otis Chandler, cofounder and former CEO of Goodreads, is among those who have launched Smashing, a new reading app that will provide a daily feed of news, podcasts, and social media posts based on ...
Yoffie, David B., and Sarah von Bargen. "Mending Meta: Content Curation, Misinformation, and Platform Governance." Harvard Business School Case 724-472, March 2024.