In 2026, the winners will recognize that identity isn't an IT problem to be managed; rather, it's a business platform to be ...

As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

Vicarious identity occurs when people actually appropriate others’ stories as their own, as if they happened to them, integrating them as part of their own identity. Psychologists who are exposed to ...

C-suite leaders need to sit with this uncomfortable reality: Today’s brands will be reduced to ChatGPT prompts. This isn’t a provocation, but a strategic reality check based on the current, rising ...