Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

AT&T Mobility, the nation’s second-largest cellular provider, said last week that it’s no longer attaching hidden Internet tracking codes to data transmitted from its users’ smartphones. The practice ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Washington — AT&T Mobility, the nation's second-largest cellular provider, said Friday it's no longer attaching hidden Internet tracking codes to data transmitted from its users' smartphones. The ...

Verizon says it will soon offer customers a way to opt out from having their smartphone and tablet browsing tracked via a hidden un-killable tracking identifier. The decision came after a ProPublica ...

Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

How to set up event tracking in Google Analytics Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information ...