Want David Sorkin to link to your Web site? Just ask him not to. Sorkin, associate professor of law at The John Marshall Law School in Chicago, is the man behind Don't Link to Us, a Web site that ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Say you post a scrappy one-man-band Web site on the pros and cons of pet sweaters. Like any good Webmaster, you add links to pages on outfitting pooches in ponchos so people can track down additional ...

Link velocity refers to the speed at which a website earns or loses backlinks over a given period. Search engines like Google use this to understand how your website is performing in terms of ...