The Farmer’s Dog gives thanks for dogs in big campaign timed to Thanksgiving

The cross-platform effort includes real owner reflections and a senior dog adoption program.

Apple handcrafted a woodland musical for the holidays, shot on iPhone

A quick look at the combined revenue and headcount of newly merged Omnicom and Interpublic, plus more about the historic ...

Apple chills out with a desert run for iPhone 17 Pro’s vapor chamber cooling

TBWA\Media Arts Lab’s new spot features a revived desert runner to address iPhone improved heat management.

Here’s how brands can create AI personas that will challenge them

How advertisers can develop AI consumers that test their most important creative ideas and offer critical advice.

Wpromote acquires Giant Spoon—inside the strategy that inspired the deal

The new agency will have over 700 employees and service clients such as HBO, Peacock, TransUnion, Google and Lucid Motors.

How Molson Coors is putting marketing at the center of its comeback bid

Molson Coors is reorganizing around speed and discipline as its flagship brands decline, premium plays stall, and challengers ...

Campbell’s reels after exec’s food for ‘poor people’ rant goes viral—experts ...

The General Motors brand is back with its fifth holiday ad, leaving much of its emotional formula in place.

5 key agency and marketing job moves—and why they matter

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency ...

How much creators are charging brands for holiday social content this year

Molson Coors is reorganizing around speed and discipline as its flagship brands decline, premium plays stall, and challengers ...

Uber’s first national holiday spot depicts an emotional suburban homecoming

In Mother’s film, a young woman’s quiet ride home reveals the weight of her unresolved bond with her father.

Chevy’s holiday ad is an ode to empty nesters—behind the strategy

A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into ...

Maybelline drops a holiday ‘microdrama’ with Lacey Chabert and Dustin Milligan

Molson Coors is reorganizing around speed and discipline as its flagship brands decline, premium plays stall, and challengers ...