AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. Marketing technology was already evolving at ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide ...

Pure-play AI company Anthropic’s Super Bowl ad is a hard shot at OpenAI adding ads to ChatGPT. In a 30-second commercial, a young man at a park asks a muscular passerby for advice on getting defined ...

Retail media networks (RMNs) are a hot new thing that’s been around for decades. Their roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, ...

From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice.

Account-based marketing (ABM) is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. ABM is effective in aligning sales and marketing ...

The B2B sector is the part of the economy where businesses sell to other businesses. While the term “B2B marketing” is increasingly used as a synonym for “B2B technology marketing,” businesses sell ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. B2B marketers usually treat Super Bowl week like ...

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals. If you’re not making the most of the latest ...

Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click.

Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. Are consumers finally cozying up to AI? After years of research showing consumers ...

See why competitors are outranking you and take back your market position with actionable insights.