Agencies face tightening budgets and shrinking margins, which have fuelled increased adoption of principal trading models. To protect objectivity, clear functional separation, transparent pricing, and ...

Global Rev Gen, Gong Cha, and more, in our weekly collection of people moves and account news.

With 289 million football fans, China is one of the largest fan bases globally, surpassing any single European market. That cultural reality is the compelling backdrop for Adidas’ 2026 Lunar New Year ...

Campaign Media Awards 2026 is our inaugural awards programme for 2026 to turn the spotlight squarely onto media platforms, publishers, and technology talent that shape the modern marketing performance ...

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through timing, mood, narrative, and momentum. That’s not a marketing shift; it’s ...

Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.

The best Super Bowl “ads” today don’t feel like ads at all. Think about last year’s Rocket Mortgage spot, which went from tape to live. The Miramar spot featured John Denver’s “Take Me Home, Country ...

The Shout Group, Chargee, Monks, Aurora Expeditions, U Mobile, IAB, and more, in our weekly collection of people moves and ...

Meta, the parent company of Instagram and Facebook, beat Wall Street expectations to report a strong advertising-driven ...

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu ...

Entries are now open for Campaign’s Global Agency of the Year Awards. As agencies get ready to submit, global judges share what award-winning excellence really looks like.

Accenture’s office attendance policy is “hybrid” with no set number of days per week on which employees are mandated to be in ...