Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia rose 7% from 2025. Celebrities dominated Super Bowl advertising, with 102 ...

The average person now owns at least three devices, according to the Digital Economy Report 2024 from the UN Trade and ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority. Marketers need to prioritize performance visibility at the moment ...

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver ...

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business ...