If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...

Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. The report was based on data from a ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

Imagine walking into your favorite neighborhood store. The owner greets you by name with a smile. She knows right away what you're looking for and helps you find it. Helpful and knowledgeable, she ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

Artificial Intelligence - Which countries have the greatest share of adults using AI-powered tools? To find out, Visual ...

As AI-driven search and AI browsers reduce traditional traffic, websites are evolving from destinations into infrastructure ...