Measurement is the foundation of trust in the ad-funded streaming economy. Advertisers seek transparency, publishers rely on predictable revenue, and platforms want efficiency. None of these goals can ...

Streaming Media Connect will launch December 9 with an exclusive Keynote Fireside Chat featuring Head of NASA+ Rebecca Sirmons. Titled 'Streaming the Universe with NASA+,' the conversation will look ...

Is the streaming industry on another pendulum swing in streaming infrastructure, away from embracing the 'pure' cloud approach in vogue over the last few years toward a more hybrid setup integrating ...

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of ...

In this interview from Streaming Media 2025, Ring Digital LLC's founder Brian Ring and Streaming Media contributing editor Timothy Fore-Siglin discuss gathering viewer survey data in the streaming ...

Slink IT CEO Mack Craft joins Future Frames' Doug Daulton at Streaming Media 2025 to discuss Slink It's approach to shoppable ROI and product placement in streaming content (as well as Slink It's ...

OK, I'll say it. As far as I know, this is the first time any study has compared the quality and performance of codecs representing Essential Video Coding (EVC), Versatile Video Coding (VVC), and Low ...

Marketers have spent the last decade shifting ad dollars from traditional TV to Connected TV (CTV), chasing precision targeting, real-time reporting, and cost efficiency. Yet the pendulum may have ...

MPEG DASH (Dynamic Adaptive Streaming over HTTP) is a developing ISO Standard (ISO/IEC 23009-1) that should be finalized by early 2012. As the name suggests, DASH is a standard for adaptive streaming ...

Adaptive streaming technologies enable the optimum streaming video viewing experience for a diverse range of devices over a broad set of connection speeds. If streaming video is mission critical to ...

Welcome to the 2021 Streaming Media 50, our annual list of the most important, most innovative, and most interesting companies in the online video space. It’s the fourth year we’ve capped the list at ...

Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer ...