Three new entries this year – the latest in a multi-year series for Marks & Spencer’s starring Dawn French, Boots’ ‘Puss in ...

Yesterday, Omnicom formally closed its transaction with Interpublic, instantly creating the largest marketing and sales ...

Enter the Agency Measurement Awards. Born from Google’s Measurement Labs – a community created to unite the sharpest minds in ...

For The Drum’s Special Sauce series, Sereena Abbassi at PrettyGreen explains exactly what gives the award-winning creative ...

Since the announcement of the deal almost a year ago, analysts have been clear about the tastiest dish on IPG’s menu for ...

The annual, highly anticipated film comes from TBWA\Media Arts Lab.

Search results are shifting fast, and the top organic position no longer guarantees visibility. Marketers now compete with AI ...

In a world in which algorithms curate conversations, avatars stand in for colleagues, and AI influencers are at the top of ...

Thanksgiving occupies an odd space in advertising. It doesn't have a Super Bowl spotlight or the global muscle of Christmas and most brands treat it as a brief stopover on the way to their holiday ...

To understand what world-class B2B work looks like right now, we turned to the senior leaders who served as jurors for The Drum Awards for B2B. What emerged is a category growing sharper and more ...

With it, IPG ceases to exist and Omnicom becomes the presumptive biggest agency network in the world, with a combined revenue ...

Rainforest Alliance global director of customer care, Silke Maria Robeller, believes B2B marketing has the most impact when ...