Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...

'Make it sexy!' - Traditionally, a directive like this is given to agencies representing technology or fashion brands. Not a cleaning brand. However, when Mr. Clean got a chance for a Super Bowl ad, ...

Publicis’s full year results for 2025 are strong, with revenues and profits up as it continues its narrative of taking AI from a generally experimental technology to one fit for delivery – here’s what ...

Out-of-home advertising must be working or it wouldn't be proliferating the way it is. It can be a useful advertising tool. However, as is the case with any medium, problems exist with measuring its ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for ...

AI needs to be used to “do something useful”, Microsoft CEO Satya Nadella has warned, but the comment coincides with a survey which has found that more than half of CEOs see no benefits from AI in the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

Since Smith's (1956) introduction of market segmentation, it has become one of the most important concepts in marketing. It reveals that customers may be too numerous, too widely scattered and too ...