For many decades, artificial intelligence was considered a product of science fiction, a world with futuristic robots, ...

As nighttime approaches, we should ideally be winding down to go to sleep. However, many people binge on TV shows or scroll ...

By age 2, most kids know how to play pretend. They turn their bedrooms into faraway castles and hold make-believe tea parties ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Understanding nutrition science is essential — but applying it in real-world food systems requires business insight, ...

Marketing is an essential cost for every small business, as this is how you get your business noticed and stand out from the ...

To help reduce the misuse and misunderstanding of current science, scientific research needs to be explained in language the ...

It’s no longer about hiring specialists. The market now demands hybrid marketers: people who can speak to both business goals and backend logic, who understand the big picture, and know how to work ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in ...

BCG’s Parul Bajaj highlights the critical need for "bionic marketing" to navigate India’s hyper-complex landscape. From ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...