Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

The line between human and artificial intelligence is growing ever more blurry. Since 2021, AI has deciphered ancient texts ...

Key opportunities in the U.S. loyalty market include the shift from points-based rewards to continuous value exchange, ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...