A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

A singer crooned “La Paloma” as a Norfolk crowd showered two “legislative debutantes” with flowers and sent them off to the Virginia House of Delegates in 1924. Sarah Lee Fain and Helen T. Henderson ...