The Federal Trade Commission’s (FTC) advertising disclosure rules for “material connections” are not new. The FTC has long ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Saber Interactive has split from Embracer, with at least 38 ongoing game development projects among the divested assets and over 3,000 staff moving across. However, a number of key studios remain at ...

CEO Mark Zuckerberg said the company is looking beyond video toward interactive, immersive formats that let users step inside ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Google DeepMind’s Genie 3 builds interactive 3D spaces from images and text, with first- or third-person views, so you can ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Outside Interactive has transformed its business over the past five years, shedding staff but achieving profitability. - This ...

Video games are a medium that can move people of all ages, telling stories that can be tragic or hilarious. Let's look at ...

Gaming giants faced massive stock drops after Google's AI, Project Genie, was unveiled. While impressive, the tool generates ...