AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people ...

ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM), allowing teams to work across multiple modeling ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

ABSTRACT: Special education services are designed to provide tailored support for students with diverse learning needs, with the expectation of improving academic achievement. This study examines the ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling™, the first measurement platform designed by ...

NEW YORK & LONDON & MUMBAI--(BUSINESS WIRE)-- Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data ...

Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company, in their 2026 Modern Marketing ...

Synthetic dataset outputs for public analysis without privacy risk. Part of my current workflow as survey leader of the Data Engineering Pilipinas group. Comparable distributions per column: based on ...