A recent report finds that B2B buying strategy has more to do with an AI's perception of the brand than the opinion of a buyer.

The Channel Company brings together PartnerDemand Services, Audienz, bChannels, and Lauchlan into a unified organization ...

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Advertising on streaming channels currently accounts for 24% of total media spend, tied with social as the most effective ...

Events are increasingly aligning with revenue and commercial operations, seen as strategic drivers of growth rather than logistical functions. This shift enhances collaboration with sales, emphasizes ...

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared ...

Dana Walden's new role at Disney will put her in almost as much of a fishbowl in Hollywood as Josh D’Amaro faces as he ...

FunnL has launched social media management and video production services, expanding its B2B demand generation platform to ...

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Master image to image workflows to produce dozens of high-quality visual variations in minutes and outpace creators who rely solely on manual design. Follow a structured process of image analysis, ...

Fortnite but with realistic graphics and a new upgrade... (Unreal Engine For Fortnite Creative 2.0 Gameplay) Russian forces near collapse in Kupyansk as Moscow allies concede city lost: Report I ...

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...