Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

Zeta Global Holdings Corp. upgraded to Buy after a 40% drop; 26% growth and AI-driven marketing “Palantir” thesis. Click for this ZETA stock update.

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

As guests question whether dining out is worth the cost, many are spreading fewer visits across a broader set of dining ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...