In assuming the role of Walt Disney CEO, Josh D'Amaro doesn't just get the keys to a $185 billion media giant; he also ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Abstract: The article presents a new approach to improving the efficiency of multidimensional nonlinear optimization. Traditional linear search is replaced by non-linear one, in which the direction of ...

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, ...

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Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

Abstract: We describe a software package created by the authors that can be used to search for linear binary codes with almost arbitrary conditions. The package is easily extensible and reconfigurable ...