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The Advertising Archives on Instagram: "In Hong Kong, Uber Taxi rolled out a high-energy campaign starring Nick Cheung, famed for his martial arts roles. The ad portrayed chaotic street-hailing scenes as kung fu battles, emphasizing the effort it takes to hail a taxi traditionally. The message was clear: Uber Taxi lets users avoid that struggle with a simple tap. The campaign combined humor, action, and cultural touchstones to engage the audience. Agency: Special Australia ( @specialgroupaus ) B