CONSTRUCT VS CONCEPT: BREAK THE "I CAN'T AFFORD IT" MINDSET One of the reasons I set high prices for what I sell is to filter out those who claim they 'can't afford it.' Notice—I didn't say 'people who can’t afford it' because even those same folks splurge on non-essentials like designer sneakers or large-screen TVs. 'I can't afford it' isn’t a real concept; it’s a construct—a limiting belief that holds you back from recognizing true value. Break free from that mindset and see what you can truly