Psycho (1960), directed by Alfred Hitchcock In a 1964 interview, Alfred Hitchcock said: Question: “You’re a master, aren’t you, of the unexpected?” Alfred Hitchcock: “Well, that’s only because one’s challenged by the audience. They’re saying to me ‘show us’ and ‘I know what’s coming next’… and I say, ‘do you?’. And therefore, that’s the avoidance of the cliché — automatically. They’re expecting a cliché and I have to say ‘we cannot have a cliché here’.” | History of Cinema

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