Adspyder on Instagram: "#adoftheday332 #Cadbury Shots’ marketing strategy revolves around positioning it as a fun, youthful, and bite-sized indulgence. The brand highlights its playful tagline and vibrant packaging to appeal to teens and young adults, reinforcing the idea of sharing moments with friends. Through engaging ads and relatable storytelling, it builds emotional connection while keeping the product affordable and accessible for impulse buys."