1. Turn your business into a media brand Stop posting only promotions. Teach, show behind the scenes, share wins and mistakes. People buy from brands they feel connected to. 2. Be searchable before you try to go viral Most buyers are searching, not scrolling. Show up for “near me” and “best for” searches before you chase trends. 3. Build in public, even when it feels messy Share what you are working on right now. Progress updates create trust faster than polished ads. 4. Use short form video as