ICSC on Instagram: "🚨 Search is changing fast. According to Bain & Company, 80% of consumers rely on zero-click results and #AI summaries at least 40% of the time. That means people aren’t always clicking through to websites anymore—they’re getting answers instantly from Google, Siri, and AI tools. 📉 If your content isn’t optimized for this shift, you risk becoming invisible. Learn more at the 🔗 in bio. #ICSC"

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